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CoursePress Free Plugin for Efficient On-line Courses Development


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Recently the CEO of Copyblogger Brian Clark has wondered if it is possible to earn money selling the knowledge via Internet. However, nowadays this question is not relevant anymore. The sphere of studying on-line has been developing rapidly embracing new areas to employ the intelligence and new opportunities for implementation. And on-line courses offered by “Netologia” is a bright example of this situation. The CoursePress plugin is one of the most effective and easy-to-use tools which allows you to create an optimized website of on-line courses and make it work as a print press.

Basis

CMS WordPress has become one of the most popular frameworks which was initially used for developing of websites for on-line courses. Today CMS WordPress is successfully used for millions of active profitable websites and more than a half of all the existing top blogs. The traditional characteristic of this CMS known worldwide has become a natural motive of the attempts to employ it for new intentions. Moreover, the software implementation of such a specific topic as on-line learning courses has required a fundamental improvement of existing framework. Precisely, it required the development of new concepts customized for particular tasks tailored to the popular CMS WordPress. Come to Know CoursePress!Course Press - рис.1The plugin CoursePress is a recent effective creation dedicated for transformation of your WordPress website into the system of training management or educational platform. The plugin, which is available in both free and paid versions, combined everything needed:
  • for creation of courses;
  • for payment of an educational program;
  • for certification of learners;
  • for maintenance of on-line communication between teacher and student;
  • for administering current topics and questions;
  • for convenient upload of educational material in the appropriate formats including media.
CoursePress allows to use the most popular payment service providers, to evaluate the students and to apply many other opportunities for administration of complete and effective training. CoursePress fits into the majority of WordPress templates in a very substantive and simple way. The freeware contains limitation of the amount of available courses and payment services. If we take this project seriously, we should consider not only the integration of CoursePress into WordPress but also expansion and conversion quality improvement of our potential target audience. Let`s get to know CoursePress a little bit better and find out what is important to pay attention to when you lay a foundation of a stable earning on-line courses website.

User in Control

The software of courses and the way coming web visitors will see it are created in CoursePress on the model of construction set with separate units. In addition, each unit can logically combine many separate structure elements. The premeditation of handy navigation for users in the phase of the courses interface development is the main condition of the high conversion in the future. Let`s analyze how this navigation can be implemented as an example.CoursePress - рис 2  If we proceed from the approach recommended by MOOCNews, in-depth development of content of courses should be performed at the stage of the initial development of the project. It allows to considerably minimize your time spending for correction of the content in the future. The educational site Udacity alternatively suggests increasing elementwise content of the platform according to the research of wishes and needs of users. But even if the approach suggested by the specialists of MOOCNews is chosen, it us crucial to take into account the opinion and feedback of your ultimate consumer in order to increase conversion in the future.CoursePress-рис.3

Optimize Content

The first step which we recommend to start your creation of on-line learning courses using CoursePress from is to write an overview part of the project. The introductory review must become the brand identity of your recourse as far as its ability to make interest with the visitors from the very first seconds will determine their loyalty to you and your service in the future. That is why content optimization of home page should be seriously concerned. Even if you plan your educational course to be conducted “alive”, it is worth to put the review in landing and analyze which version will be more favored by your target audience having conducted the split test. Experiment with the headings of the course as this action allows optimizing the coefficient of conversion receiving the ultimate amount of possible clicks. And, of course, do not forget about SEO!CoursePress-рис.4CoursePress will help you to create the description of your course. This text is more extensive and informative than review and it enables to sell your course more efficiently. Outstanding and distinctive headings and crossheadings together with images which attract attention will help your resource to gain more competitive advantages. The goal of the content is to communicate to potential clients how useful and necessary your on-line courses can become for them. Test several variants of the descriptions prepared beforehand, following the proven scenario and then choose the most “convertible” one among them. The sane basic principles and optimization tips should be applied when you fill separate sections of the course. The main advantages of your training should be described more attractively. The main idea of this step is to stimulate your possible visitor to subscribe for a newsletter or at least to click where needed.

Media

Video and audio content is one of the most efficient tools to engage your audience into an active process of improvement of learning skills. The background music which is perfectly matching the content, voices, faces, body language extremely attract attention containing some useful information meanwhile. CoursePress will help you to use media in two possible variants: in the function of the training course part and as a sales tool. The topic images in the educational resource create a pleasant atmosphere, persuading visitor to accept the conditions you suggested and get involved into educational process in a very subtle indirect way.

Entire Power of Email Marketing

The developers of CoursePress also considered such an effective tool of service quality improvement as email distribution. Flexible frameworks of mailing will allow creating and sending messages to the registered users and learners of your course from time to time. The mailing which is professionally prepared will create perfect prerequisites for continuation of learning new programs of more profound courses by your users. It must consider the following main requirements: content personalization, description of hot topics which are interesting for your audience, motivation for action.

E-Commerce Tools

You will substantially increase the conversion if you optimize usability of checkout page and cart page. The integration of CoursePress plugin with MarketPress allows you to do so. It performs all the opportunities to choose payment service providers, currency basket, ability to launch promotion and sales which are convenient to you and your customers.CoursePress-рис.5

Final Stage Testing

Development and publishing of your educational recourse is the very first step on the way toward your cherished goal, while it is the most responsible one. Actually, the final goal of this project is not only receiving stable income from learning but also offering a popular service of high quality to your clients. This point makes it obligatory to regularly perform complete testing of the form and content. The landing information will help you a lot to make it, moreover, you should consider feedbacks given by the users of the resource, which you can devote a special page for. CoursePress, being the plugin integrated into WordPress, offers all the opportunities to fully realize the whole bunch of facilities of this popular CMS. And we as developer can only put these tools which we all lacked into service with great appreciation. Good Luck!  



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